Lead Qualification Best Practices
Focus your time on leads most likely to buy. Learn how to quickly qualify Facebook leads, tag them appropriately, and prioritize your outreach for maximum results.
Start $1 TrialFrequently Asked Questions
What is lead qualification?
Lead qualification is determining whether a prospect has the budget, authority, need, and timeline to become a customer. Qualified leads are more likely to buy and worth more of your attention.
What is the BANT framework?
BANT stands for Budget, Authority, Need, and Timeline. Budget: can they afford you? Authority: can they make the decision? Need: do they have the problem you solve? Timeline: are they ready to act now?
How do I qualify leads on Facebook?
Ask natural questions in conversation. "What prompted you to reach out?" reveals need and timeline. "Who else would be involved in this decision?" reveals authority. Let conversation flow naturally while gathering information.
How do I track qualification in MyFBleads?
Use tags for qualification criteria: Budget-Confirmed, Decision-Maker, Hot-Lead, Needs-Discovery. Create pipeline stages like Qualified and Unqualified. Filter by these to focus on your best prospects.
When should I disqualify a lead?
Disqualify when they clearly cannot afford your offer, are not the decision maker and cannot connect you to one, do not have the problem you solve, or have no timeline for action. Moving on frees time for better prospects.
Should I still capture unqualified leads?
Yes. Capture everyone, then qualify. People who are not ready today might be in 6 months. Tag them appropriately and add to a nurture sequence. Your lead database is a long-term asset.
How do I qualify faster?
Use qualifying questions early in conversation. Ask about timeline and budget before investing significant time. With practice, you can qualify in the first few messages.
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